Tastes Good Magazine

Diageo

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A meticulously crafted non-alcoholic cocktail from Diageo's Ritual Zero Proof line, presented elegantly in a bar setting.
Drinks

Diageo's Ritual Zero Proof Expands US Market Presence

On the day Diageo launched its new line of ready-to-drink non-alcoholic cocktails, its stock (DEO) declined by 1.

Kenji Nakamura·June 4, 2026