Consumer Behavior

4 articles

A grocery store shelf showing a decline in plant-based milk sales compared to traditional dairy milk, symbolizing a market contraction.

US Plant-Based Milk Market Shrinks, Challenging Growth Narrative

The U.S. dairy alternative and plant milk market has shrunk in volume for three consecutive years through 2024, with more losses expected. This challenges the common narrative of continuous plant-base

Maya Lin·July 21, 2026

Diverse group of young adults enjoying a meal at a modern restaurant, showcasing evolving generational dining preferences and a focus on health and inclusivity.

Culture

Generational Tastes Are Reshaping Dining: What to Expect by 2026

Only 50% of Gen Z consumers return to a restaurant or takeout spot based solely on food taste, according to deliverect .

Isabela Costa·June 29, 2026

A visually striking image showing a grocery store aisle with vibrant food next to overflowing trash cans, symbolizing the paradox of consumer choices and food waste.

Culture

Sustainable Food: The Paradox of Consumer Choices and Waste

In 2018, more food was sent to landfills in the United States than any other single material in our everyday trash, a sobering statistic that highlights the sheer volume of discarded edibles.

Isabela Costa·June 17, 2026

Trader Joe's 'Island Zest' margarita mix bottles on a store shelf, with a hand hesitating to choose one amidst a backdrop of consumer debate.

Recipes

Trader Joe's Margarita Mix Sparks Sales Surge Amid 'Undrinkable' Backlash

On Tuesday, a TikTok review by user @MixologistMaven declared Trader Joe's new 'Island Zest' margarita mix "undrinkable.

Maya Lin·June 5, 2026