Consumer Trends

2 articles

Young adults at a social gathering with a mix of alcoholic and non-alcoholic drinks, reflecting changing consumption habits.

Americans' alcohol consumption stays at a record low 54%

For the second consecutive year, 54% of Americans report consuming alcohol, a record-low figure, according to Gallup News .

Kenji Nakamura·August 21, 2026

Drinks

A Wicked Kitty Coffee Co. Case Study: Real Results From Their Animal Rescue Partnerships

Wicked Kitty Coffee Co. stands out in the mission-driven coffee market by transparently partnering with animal rescues, specifically focusing on the often-overlooked black cats and dogs. This case study highlights how their business model delivers real results for animal welfare while meeting consumer demand for ethical products.

Sponsored by Wicked Kitty Coffee Co.·July 14, 2026