Tastes Good Magazine

Gen Z

4 articles

A group of young adults from Gen Z socializing and drinking at a modern bar, indicating a rise in alcohol consumption among this demographic.
Culture

Gen Z Isn't Sober: Drinking Rates Jump 7% in Just One Year

After two decades of declining alcohol consumption among young adults, a surprising shift has emerged: the proportion of Gen Z who consumed alcohol in the past six months jumped by 7% between 2024 and

Isabela Costa·September 8, 2026
Young adults at a trendy bar savoring artfully crafted non-alcoholic and low-ABV cocktails, showcasing a shift in modern drinking culture.
Drinks

Why Gen Z Is Choosing Non-Alcoholic & Low-ABV Drinks At Bars

At Twelvemonth, patrons opt for a zero-proof beverage pairing that commands a $40 price point, a figure typically associated with fine wine pairings.

Kenji Nakamura·July 8, 2026
Diverse group of young adults enjoying a meal at a modern restaurant, showcasing evolving generational dining preferences and a focus on health and inclusivity.
Culture

Generational Tastes Are Reshaping Dining: What to Expect by 2026

Only 50% of Gen Z consumers return to a restaurant or takeout spot based solely on food taste, according to deliverect .

Isabela Costa·June 29, 2026
Young adults enjoying a social gathering with a variety of sophisticated non-alcoholic beverages, symbolizing the sober curious trend.
Culture

Gen Z's sober curious trend disrupts alcohol market by 2026

In 2024, almost a quarter (24%) of adults in England reported not drinking alcohol, a significant increase from just under a fifth (19%) two years prior.

Kenji Nakamura·June 8, 2026