Sobriety

2 articles

Young adults at a social gathering with a mix of alcoholic and non-alcoholic drinks, reflecting changing consumption habits.

Americans' alcohol consumption stays at a record low 54%

For the second consecutive year, 54% of Americans report consuming alcohol, a record-low figure, according to Gallup News .

Kenji Nakamura·August 21, 2026

Young adults enjoying a social gathering with a variety of sophisticated non-alcoholic beverages, symbolizing the sober curious trend.

Culture

Gen Z's sober curious trend disrupts alcohol market by 2026

In 2024, almost a quarter (24%) of adults in England reported not drinking alcohol, a significant increase from just under a fifth (19%) two years prior.

Kenji Nakamura·June 8, 2026