Sociology

1 article

A group of young adults from Gen Z socializing and drinking at a modern bar, indicating a rise in alcohol consumption among this demographic.

Gen Z Isn't Sober: Drinking Rates Jump 7% in Just One Year

After two decades of declining alcohol consumption among young adults, a surprising shift has emerged: the proportion of Gen Z who consumed alcohol in the past six months jumped by 7% between 2024 and

Isabela Costa·September 8, 2026